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OUR TEAM
Our employees represent the spirit of our company: Quality driven and committed to providing solutions to surgeons and patients alike. We consist of a team of self-starters with diverse experience and skills that results not only in an effective workforce, but also provide superior solutions to the Medical Device industry.
Chris Coertze
CEO
Chris is the driving force behind Elite Surgical, overseeing all operational aspects of the company. With a B-Com Hons degree and CTA qualification, he brings a wealth of knowledge from his financial and auditing background. Chris is dedicated to managing and optimizing the all portfolios at Elite, ensuring the company’s success and sustainability. His expertise plays a vital role in the company's growth and strategic direction.
Rudi brings nearly 30 years of experience in the South African medical device industry to the table. As a Senior Design and Programming Engineer at Elite Surgical, he has developed a comprehensive understanding of the industry's intricacies. His technical expertise and deep industry knowledge position him as a valuable asset in any medical device project.
Prashella Mahadev
Financial Manager
Prashella is a qualified professional accountant a B-Com Hons degree along with CIMA certification. With a strong background in finance and accounting, she expertly manages all financial portfolios at Elite. Her dedication and expertise ensure that all financial operations are executed efficiently and effectively. Trust Prashella to provide insightful financial management for your needs.
Rudi Verbeek / Chris Coertze
Sales and Marketing
Chris and Rudi are your contact persons for Sales and Marketing queries. They take pride in Elite's strong relationships with developing surgeons, a cornerstone of our research and development journey. This collaboration has empowered us to manufacture and introduce "State of the Art" medical devices to the market. Supported by our dedicated representatives, we maintain exceptional customer relations along with comprehensive sales and marketing support. Our unwavering commitment to innovation and collaboration positions us to deliver top-quality solutions that address the ever-evolving needs of the medical industry, shaping the future of healthcare technology together.
Gina Felix
Business Support Manager / Human Resource Manager
Gina brings a wealth of experience from her medical background, specializing in maxillo-facial and orthopedic procedures. Her involvement in all aspects of company ensures a comprehensive approach to our operations. Additionally, she plays a key role in product registrations and Marketing Access. She also manages the Human Resource side of the business. Gina hugely contributes to our commitment to excellence.
Brett Giddy
Quality Manager
Brett is a dedicated professional with a passion for quality management systems. As a Biomechanical Engineer, he possesses extensive knowledge across all facets of quality management. In addition to his expertise, Brett actively contributes to various aspects, ensuring that quality and innovation go hand in hand. His commitment to excellence makes him a valuable asset in any project.
Lionel Blatherwick
Factory Manager
Meet Lionel, a dedicated artisan and skilled engineer with over 30 years of experience in our company. His passion for innovation has led to the conceptualization of numerous unique product features. As the manager of our manufacturing facility, Lionel ensures smooth daily operations, bringing his expertise and creativity to every project.
Pamela Patel
Logistics Manager
Pam is a seasoned Operations Manager with more than 27 years of experience in the medical industry, specializing in operations management, logistics, customer service, and process improvement. She has a proven track record of optimizing operational performance, reducing costs, and improving customer satisfaction across complex healthcare and medical environments.
Recognized for leadership excellence, Pam has received prestigious accolades including the Business Partner Award and multiple William McKnight Awards. She is highly skilled in JD Edwards (AS400), FSS Systems, and SAP, with strong expertise in Six Sigma methodologies, operational efficiency, and cross-functional team leadership.
Pam is known for driving continuous improvement initiatives, streamlining processes, and building high-performing teams that consistently deliver measurable business results.